MyLiveChat pricing is strongest when: you want free or low-cost live chat first, then layer AI into the same workflow without paying per-resolution suite pricing.
Competitors justify their higher spend with: broader same-inbox channels, more workflow automation, and more mature enterprise service operations.
The honest gap to keep in mind: same-queue WhatsApp, Instagram, Messenger, SMS, and deeper AI action-taking are still the clearest roadmap-sensitive areas for MyLiveChat.